National RV Trade Show Partners with Outside Magazine to Showcase an All New Outside Lifestyle Pavilion
October 13, 2017 – RESTON, VA – The National RV Trade Show, held November 27-30 in Louisville, Kentucky, will feature a brand new Outside Lifestyle Pavilion, sponsored by Go RVing partner, Outside Magazine. Located off the West Wing, the pavilion helps to grow the footprint of the show to over 1 million square feet as well as bring new lifestyle exhibitors positioned to help RV dealers find new revenue streams.
Attendees to the show will be able to get tips from Outside Magazine and Go RVing on ways to improve outdoor activity access for their local consumers. Outside Magazine will also be setting up a campground and activation area where dealers can learn how to Slackline from experts and compete against colleagues for fun. Outdoor adventurist, Brody Leven, will also be onsite to meet attendees and share his experiences.
“Today’s consumers are looking for outdoor experiences that RV dealers sell every day in their stores,” said Liz Crawford, RVIA Senior VP of Trade Shows and Events. “The Outside Lifestyle Pavilion is designed to help dealers learn how to utilize additional merchandising opportunities to bring in more consumers, sell more products and keep them coming back for more.”
In addition to the Outside Magazine activation area and new exhibitors, the Inaugural Top Tech Challenge will be occurring in the Outside Lifestyle Pavilion. The competition, sponsored by Airxcel, Dometic, Lippert Components and Thetford, pits RV service techs with a minimum of five years of experience against each other to determine the Top Tech of the year.
Attendee registration for the 2017 National RV Trade Show is now open. Members of the industry, including recreation vehicle manufacturers, suppliers, dealers, and campground managers, are invited to attend. To register for the National RV Trade Show, visit, RVIAshow.org.
With offices in Reston, VA and Elkhart, IN, the Recreation Vehicle Industry Association is the leading trade voice representing the $50 billion RV industry. RVIA represents approximately 400 manufacturers and component suppliers producing 98 percent of all RVs made in the United States. As owner of the National RV Tradeshow and California RV Show, the association promotes and protects the RV industry and its members by focusing on government affairs, standards development, technical education, networking events, and industry research and trends. In addition, RVIA partners with leading RV dealers to expand the RV lifestyle through the Go RVing advertising and promotional campaign.