THE RV INDUSTRY ASSOCIATION’S LEADERSHIP APPROVES LAUNCH OF NEW ANNUAL EVENT CELEBRATING INNOVATION AND NEW INDUSTRY PRODUCTS
APRIL 27, 2018 – RESTON, VA – During the 2018 RV Leadership Conference, the RV Industry Association’s Board of Directors unanimously determined that a completely new approach was needed for the industry’s national event. Over the past decade, the Open House has firmly established itself as the premier buying event in the industry but the the opportunity exists to deliver an all-industry event featuring expanded innovation and market development, unparalleled education and training, and enhanced focus on improving customer service.
RVX: The RV Experience will take place March 12-14, 2019 in Salt Lake City, UT. The event is designed to spark consumer interest by sending them into dealerships across the country. It will promote the RV lifestyle by bringing the industry together to unveil the latest products, celebrate innovation, and provide inspiration and education to dealers that will drive RV businesses forward. The name RVX was chosen to increase the focus of the event on consumer sell-through and capture the innovation and access to the exciting lifestyle the industry’s products are offering.
Extensive research went the process to determine the host city for the inaugural event in 2019. Salt Lake City was chosen for its community and outdoor feel as well as its exceptional venues, hotels and amenities for Exhibitors and Attendees. Salt Lake City sits at the crossroads of the west, surrounded by jaw-dropping scenery and an outdoor enthusiast community, and is pulling out all the stops to welcome the growing RV Industry to the region.
An exciting feature of the RVX event will be “The RV Reveal”, which will showcase the latest new models and concepts entering the market and will be live-streamed across multiple media platforms to energize enthusiasts and usher in new consumers to the RV lifestyle. In addition, RVX will deliver education for all industry segments with a special focus on providing dealers with the tools they need to reach into the consumer market more effectively, highlight and raise awareness of the importance of quality service through the exciting Top Tech Challenge, and recognize industry achievement and leadership for the industry’s top dealers and product innovators and forward thinkers during the RV Industry Awards.
The Recreation Vehicle Industry Association (RVIA) is the national trade association representing recreation vehicle (RV) manufacturers and their component parts suppliers who together build more than 98 percent of all RVs produced in the U.S. Headquartered in the Washington, D.C. suburb of Reston, Va., RVIA is a unifying force for safety and professionalism within the RV industry and works with both federal and state government agencies to protect the interests of its members.
Visit RVIA.org for more information.